Paid Advertising Strategist, LeadGen
Core
Own the execution, performance, and growth of paid advertising campaigns for clients, tying efforts to broader business goals.
Role type
Mid-level Paid Advertising Strategist (LeadGen)
Builds
Performance marketing campaigns across paid social and native media platforms
Domain
Digital Marketing / Paid Media
Required skills
Paid social & media native platform expertise, campaign development, bid optimization, keyword research, ad copy development, full-funnel marketing strategy, data storytelling, project management
Preferred skills
AI technology utilization, cross-channel collaboration, proactive strategy recommendation
Technologies
Google Ads, Bing Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, Snapchat Ads, Google Analytics, Google/Microsoft Office Suite
Responsibilities
Execute A-Z builds and production with redundancy across channels, manage client budgets and advise on pacing, lead proactive strategy recommendations and experimentation roadmaps, own performance reporting and strategic communication, escalate performance risks, facilitate tactical needs with specialists
Seniority
Mid-level, hands-on IC