Marketing Automation Specialist II
Core
Design and implement CRM automations, manage multi-channel campaigns, and optimize customer interactions to drive lead generation and engagement for marketing agencies and businesses.
Role type
Marketing Automation Specialist
Builds
Marketing automation workflows, email/SMS/WhatsApp campaigns, landing pages, and integrations
Domain
SaaS / Digital Marketing
Deliverable
product features
Required skills
CRM automation design, multi-channel campaign execution, A/B testing, KPI tracking, landing page setup, integrations, project management
Preferred skills
HighLevel/ActiveCampaign/HubSpot expertise, MailChimp/Constant Contact experience, SaaS domain knowledge
Technologies
HighLevel, ActiveCampaign, Keap, Hubspot, MailChimp, Constant Contact
Responsibilities
Build and manage marketing automation workflows; Execute and schedule email, SMS, and WhatsApp campaigns; Assist in setting up landing pages, forms, and integrations; Perform A/B testing on campaign elements; Monitor campaign performance against KPIs; Collaborate with content teams on campaign assets
Seniority
Mid-level, hands-on IC