Director of Paid Advertising
Core
Lead a pod of strategists as a hybrid player-coach and people manager, owning both team performance and hands-on delivery for a specific digital marketing channel.
Role type
Director of Paid Advertising (Player-Coach)
Builds
High-quality paid media campaigns and strategic growth outcomes for client accounts
Domain
Digital Marketing / Paid Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media strategy, team leadership, performance management, client account management, budget control, QA processes, data analysis, tool vetting, AI adoption
Preferred skills
Channel-specific expertise (Creative/Paid Media/Organic Search/Social), innovation leadership, business case development
Technologies
Omega, nova, Power Circuit, Power Digital Nova ecosystem
Responsibilities
Lead and manage a pod of strategists including hiring and development; Provide executive-level oversight for complex client accounts; Intercept revenue-impacting errors and maintain budget accuracy; Drive pod growth through recruitment and service expansion; Leverage AI tools to optimize workflows and model adoption for the team
Seniority
Senior, hands-on IC with people management responsibilities