Product Manager - Audience and Identity
Core
Manage the household graph and audience products within an ad tech platform to enable precise targeting, activation, and measurement for advertisers.
Role type
Senior Product Manager (Identity Resolution & Audience Graph)
Builds
Household graph, marketplace data partnerships, audience segments, and activation pipelines
Domain
Ad Tech / Identity Resolution / Data Privacy
Deliverable
production ML models | product features
Required skills
Identity resolution (deterministic/probabilistic), Household graph management, Data onboarding & clean rooms, Privacy frameworks & consent, SQL, Product strategy for audience segments
Preferred skills
Lookalike expansion modeling, Third-party data partner management, Revenue modeling for segments
Technologies
Unified ID 2.0, RampID, Mobile Ad IDs, Hashed Email, SQL
Responsibilities
Define audience roadmap (build vs license), manage licensed data partnerships, own privacy constraints, write requirements for identity engineering teams, validate graph accuracy against known sets, partner with sales and engineering
Seniority
Senior, hands-on IC
