Senior Product Manager - Identity
Core
Own the intelligence layer connecting digital signals to real-world business outcomes, specifically the identity resolution engine that de-anonymizes web traffic and links visitors to companies/contacts.
Role type
Senior Product Manager (Identity Resolution)
Builds
WebSights, FormComplete, and the GTM Intelligence Platform
Domain
B2B SaaS, Data Intelligence, Identity Resolution
Deliverable
production ML models | product features
Required skills
Product strategy & roadmap ownership, Data source integration & evaluation, Metric definition & tracking (match rates, latency), Cross-functional leadership, Data quality diagnosis, Customer adoption optimization, Technical data fluency (SQL, Snowflake, BI tools)
Preferred skills
AdTech/MarTech/RTB ecosystem experience, Data science/engineering background, Customer Data Platform (CDP) knowledge, Probabilistic matching & graph-based systems, Privacy regulation product implications
Technologies
SQL, Snowflake, Tableau, Looker
Responsibilities
Define vision and success metrics for identity resolution; Integrate new data sources and 3rd party partnerships; Diagnose and resolve data quality issues; Build scalable monitoring and alerting systems; Partner with engineering and data science on entity resolution; Ensure compliance with global privacy regulations (GDPR, CCPA)
Seniority
Senior, hands-on IC
