CPG Paid Advertising Specialist, Client Experience
Core
Execute and optimize paid advertising campaigns across Meta, Google, TikTok, and other platforms for e-commerce and direct response clients, ensuring flawless setup, tracking, and performance management.
Role type
Paid Advertising Specialist (Client Experience)
Builds
Paid media campaigns and performance reports for e-commerce and direct response clients
Domain
Digital Marketing / E-Commerce / Direct Response
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Meta Ads, Google Ads, TikTok Ads, Google Analytics, Shopify, Advanced Excel, Data Analytics, Client Communication, Campaign Management, Budget Pacing, A/B Testing, Data Storytelling
Preferred skills
Direct Response Marketing, Agency Experience, Lead Gen, B2B, LinkedIn Ads, Pinterest Ads, Nova Ecosystem tools, AI technologies
Responsibilities
Maintain flawless execution across all paid advertising platforms with rigorous QA; Operate with high ownership managing timelines, budgets, and day-to-day performance; Execute and optimize paid advertising programs end-to-end including ad builds and reporting; Demonstrate strategic thinking to identify growth opportunities and recommend data-backed optimizations; Maintain a client-first mindset incorporating brand nuances into decision-making; Ensure accurate budget pacing and adherence to planned spend; Own the upkeep and execution of client testing roadmaps; Autonomously prepare and present performance reports using clear data storytelling; Leverage Power Digital's Nova ecosystem to inform strategy and execution; Utilize AI technologies to improve efficiency and operational workflows.
Seniority
Junior to Mid-level, hands-on IC