Senior Manager, Partner Acquisition Marketing
Core
Design and execute end-to-end B2B demand generation strategies to recruit manufacturing partners for a digital marketplace, building a scalable demand engine and optimizing funnel performance.
Role type
Senior Manager, Partner Acquisition Marketing
Builds
A scalable demand engine for manufacturing partner recruitment
Domain
B2B Manufacturing / Two-sided Marketplace
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B demand generation, multi-channel acquisition strategy, funnel metrics (CPL, CPA, conversion), GTM alignment, cross-functional leadership, AI tool fluency
Preferred skills
Small/mid-size manufacturer marketing, two-sided marketplace experience, intent data/ABM platforms, high-growth environment adaptability
Technologies
6Sense, Demandbase, Claude, Gemini, ChatGPT
Responsibilities
Design and drive partner acquisition campaigns across paid, organic, outbound, and event channels; Own the partner acquisition funnel metrics and reporting; Build multi-touch nurture and re-engagement programs; Develop partner intelligence and insights to identify growth whitespace; Create value proposition messaging and brief content teams for partner-facing assets.
Seniority
Senior Manager, hands-on IC with strategic ownership
