General Manager, Consumer
Core
Scale Papa's Consumer business by leading growth, marketing, and operations to expand social support services for older adults and families.
Role type
General Manager, Consumer Business
Builds
Consumer-facing social support platform and services
Domain
Health & Wellness / Senior Care / Consumer Services
Deliverable
product features
Required skills
General management, growth marketing, operations leadership, customer acquisition, funnel optimization, unit economics, cross-functional execution, team building, strategic planning, data analytics
Preferred skills
Consumer marketplace experience, services industry experience
Technologies
None explicitly listed
Responsibilities
Lead day-to-day strategy and execution across growth, marketing, and operations; Partner with CEO on Consumer strategy and represent the business in Board discussions; Own customer acquisition across paid media, in-house marketing, and referral channels; Oversee activation, inbound support, and visit success processes; Translate business needs into technology requirements for Product and Engineering; Build and scale the ~10-person Consumer team
Seniority
Senior, hands-on IC with executive leadership responsibilities
