Manager Programmatic
Core
Lead the planning, execution, and optimization of programmatic media campaigns for a portfolio of leading brands, acting as a key expert in data-driven media buying.
Role type
Manager, Programmatic Media
Builds
High-performing, audience-focused programmatic media campaigns
Domain
Digital Advertising / Programmatic Media Buying
Required skills
Programmatic advertising ecosystem expertise, DSP and ad server management, audience strategy and segmentation, data analysis and interpretation, campaign optimization, stakeholder management
Preferred skills
Certifications in Google Marketing Platform or DV360
Technologies
DSPs, ad servers, Google Marketing Platform, DV360
Responsibilities
Lead setup, execution, monitoring, and optimization of programmatic campaigns; Manage DSPs and ad servers; Develop audience strategies and bidding approaches; Analyze campaign performance and implement optimization tactics; Generate performance reports and insights for clients; Collaborate with internal planning, analytics, and client teams; Coordinate with publishers and technology vendors.
Seniority
Manager, hands-on IC
