Financial Planning & Analysis Manager - Go To Market
Core
Build annual budgets, manage monthly rolling forecasts, and provide decision support through financial analyses to optimize strategic investments for Sales, Customer Success, and Marketing organizations.
Role type
Manager, Financial Planning & Analysis (GTM)
Builds
dashboards & analysis
Domain
Digital Advertising / Programmatic Buying
Deliverable
dashboards & analysis
Required skills
financial modeling, cohort analysis, regression analysis, financial statement construction, data set manipulation, territory design, account segmentation, pipeline hygiene metrics, revenue recognition definitions
Preferred skills
Salesforce, NetSuite, EPM tools (Anaplan, Pigment, Adaptive, Vena)
Technologies
Salesforce, Looker, Tableau, Anaplan, Claude, ChatGPT Adaptive
Responsibilities
Drive and update Monthly/Quarterly Revenue Forecast and Annual Strategic Plan processes; Analyze advertiser and publisher cohort behavior and supply-path economics; Build self-service dashboards on top of Salesforce and data warehouse; Support annual territory design and account segmentation analysis; Own pipeline hygiene metrics and flag anomalies to GTM Sales leadership; Partner with Sales Ops/RevOps on Salesforce field governance and data quality standards.
Seniority
Manager, hands-on IC
