Senior Influencer Marketing Manager
Core
Lead the development and execution of Axi's global influencer and KOL strategy to build a scalable, performance-led program that strengthens the brand and drives customer acquisition.
Role type
Senior Influencer Marketing Manager
Builds
Global influencer and KOL programs for a financial brokerage
Domain
Financial services / Influencer marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Influencer strategy development, KOL management, commercial negotiations, budget forecasting, performance measurement, data analysis, cross-functional partnership, regulatory compliance, trend monitoring, process building
Preferred skills
Experience in regulated or technology-led businesses, understanding of customer acquisition funnels
Technologies
Influencer platforms, social analytics tools, affiliate tools, performance-tracking solutions
Responsibilities
Own and develop global influencer strategy; Build market-specific plans; Identify and develop relationships with high-impact creators; Establish segmentation and partnership models; Lead commercial negotiations; Manage budgets and forecasting; Develop measurement frameworks; Optimize campaigns using performance data; Partner with Brand, Legal, and Compliance teams; Monitor industry trends; Build scalable processes; Provide strategic guidance to stakeholders
Seniority
Senior, hands-on IC with strategic leadership