Demand Generation Lead
Core
Own execution of the demand generation engine to build pipeline for ABA clinic technology solutions.
Role type
B2B demand generation lead (growth marketing)
Builds
Qualified pipeline from ABA clinic operators, clinical directors, and clinicians
Domain
Health tech / Behavioral health
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Multi-channel campaign execution, event marketing program ownership, partner/channel co-marketing, pipeline accountability, HubSpot proficiency, paid social management, campaign reporting
Preferred skills
Healthcare or health tech experience, multi-site provider experience
Responsibilities
Plan and execute multi-channel campaigns (paid, email, content syndication, ABM, web), run end-to-end event marketing programs, lead co-marketing with technology and channel partners, manage pipeline targets
Seniority
Mid-Senior, hands-on IC
