CRM & Customer Activation Specialist
Core
Execute and optimize CRM campaigns, customer journeys, and activation workflows to drive appointment bookings and business growth for hearing healthcare services.
Role type
CRM & Customer Activation Specialist
Builds
Customer engagement campaigns, appointment booking pipelines, and performance dashboards for hearing aid services
Domain
Healthcare (Hearing Aids) + Marketing Technology
Required skills
CRM campaign execution, audience segmentation, workflow management, data quality management, contact centre list management, performance reporting, Microsoft Excel (Advanced), BI tools
Preferred skills
Marketing automation, process improvement, stakeholder collaboration
Technologies
CRM platforms, marketing technology stacks, BI tools
Responsibilities
Configure customer journeys and lifecycle programs, build and manage customer audience segments, create and validate contact centre calling lists, maintain CRM performance dashboards, analyze conversion trends and recommend optimizations
Seniority
Mid-level, hands-on IC