Marketing Manager, Affiliate and Creator
Core
Own new-customer goals for influencer and affiliate across US, Canada, UK, and EU markets, holding CAC to LTV-based payback targets.
Role type
Senior Marketing Manager (Affiliate and Creator)
Builds
Influencer and affiliate programs, performance partnerships, and paid creator content amplification.
Domain
E-commerce / Marketplace / Pet Services
Required skills
Influencer and affiliate marketing strategy, partner recruitment and onboarding, fraud prevention and audit, media amplification and campaign planning, creator relationship management, agency management, performance reporting (CAC, ROAS, eCPM), incrementality testing (geo-uplift, MMM), compliance (FTC, UK, EU), budget management ($5M+)
Preferred skills
Ecommerce or marketplace brand experience, Python/AI automation, pet brand experience, ambassador/talent partnerships
Technologies
Rakuten, Impact, CreatorIQ, geo-uplift studies, MMM
Responsibilities
Set strategy for affiliate content and performance partnership channels; recruit, onboard, and manage partners; protect program from fraud and abuse; amplify top-performing creator content via whitelisting and ads; partner with Brand Social on creator selection and tiered programs; manage agency partners and RFPs; own reporting and testing roadmap for paid influencer/affiliate; ensure compliance with disclosure and policy requirements.
Seniority
Senior, hands-on IC