Sr. Industry Marketing Manager – National Government & Public Safety
Core
Develop, manage, and execute strategic marketing campaigns to increase revenue and build community within the national government and public safety markets.
Role type
Senior Industry Marketing Manager (B2B)
Builds
Integrated marketing campaigns, content assets, events, and user communities for Esri's GIS solutions
Domain
Government & Public Safety / GIS Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
B2B marketing strategy, campaign management, content creation, event management, project management, CRM usage, analytics reporting, stakeholder collaboration
Preferred skills
Government agency structure knowledge, GIS application knowledge, advanced writing/editing, master's degree
Technologies
CRM, social media platforms, business intelligence tools, email marketing platforms, advertising platforms
Responsibilities
Develop and execute integrated marketing campaigns using diverse channels; Create campaign assets including messaging, print collateral, and digital content; Contribute to third-party and Esri-hosted events by creating messaging and supporting logistics; Track campaign performance and engagement through analytics; Build relationships with Esri customers to understand needs and highlight success stories; Collaborate with partners, industry influencers, and media to position Esri in the market; Foster a vibrant user community through marketing activities and events.
Seniority
Senior, hands-on IC