Senior Integrated Content Marketing Strategist
Core
Own end-to-end integrated content strategy and execution for a portfolio of complex B2B accounts, aligning deliverables to client revenue and pipeline goals.
Role type
Senior Integrated Content Marketing Strategist (B2B)
Builds
Thought leadership, sales enablement materials, lead magnets, whitepapers, research reports, brand strategy, and messaging playbooks
Domain
B2B Marketing / Content Strategy
Deliverable
product features
Required skills
B2B integrated content strategy, data analysis and visualization, AI tools proficiency, stakeholder management, strategic roadmap planning, cross-functional coordination, client account management, presentation to C-suite, team mentoring
Preferred skills
Journalism or copywriting foundation, advanced knowledge of B2B marketing funnel and buyer journey
Technologies
HubSpot, Salesforce, GA4, Figma, Unbounce, Claude, ChatGPT, Gemini, Perplexity, Asana, Slack, Pulse