Director of Strategy
Core
Senior strategic leader driving integrated marketing strategies and CRM/CDP architecture to deliver measurable business results for key client accounts.
Role type
Senior IC strategy director (marketing & CRM)
Builds
Integrated marketing strategies, customer lifecycle programs, and data activation pipelines for C-suite clients
Domain
Digital marketing agency, B2B/B2C marketing, Customer Data Platforms
Deliverable
product features
Required skills
Integrated marketing strategy, CRM lifecycle management, CDP strategy, customer journey mapping, stakeholder management, data analysis, market research, strategic presentation, team mentorship
Preferred skills
Agency experience, multi-channel program management, C-suite relationship management, innovation in marketing channels
Technologies
HubSpot, Salesforce, Adobe, Klaviyo, Segment, Google Analytics, Adobe Analytics, Microsoft Office, Google Workspace, Slack, Asana, Zoom, Microsoft Teams
Responsibilities
Own strategic vision and roadmap for 2-4 major client accounts; develop and execute integrated marketing strategies across paid, owned, and earned channels; architect and optimize CRM and lifecycle programs end-to-end; define and operationalize customer data strategy including identity resolution and activation; lead discovery processes and quarterly business reviews; create thought leadership content and pitch narratives; mentor strategy team and lead cross-functional planning sessions.
Seniority
Senior, hands-on IC with mentorship responsibilities