Manager, Performance Marketing
Core
Execute aligned media strategies across Social, Search, and Programmatic platforms to optimize campaigns and generate qualified leads.
Role type
Manager, Performance Marketing
Builds
Media campaigns and tactical plans for client growth
Domain
Digital advertising, performance marketing, biddable media
Required skills
Digital planning, campaign optimization, data analysis, budget management, client communication, A/B testing, platform expertise (Google, Meta, TikTok, DV360)
Preferred skills
Non-biddable platform knowledge, innovation mindset
Technologies
GA4, MMP, CAPI, CRM Integration, Google Ads, Meta Ads, TikTok Ads, DV360
Responsibilities
Develop media plans across Social, Search, and Programmatic platforms; Monitor and optimize ongoing campaigns; Report on campaign performance and provide insights; Collaborate with analytics and media buying teams; Manage budgets and timelines; Translate media concepts for clients; Build and maintain client relationships; Implement A/B testing frameworks; Ensure compliance with platform guidelines.
Seniority
Manager, hands-on IC