UM - Associate Director, Programmatic
Core
Deliver successful audience-based programmatic media programs across a portfolio of KINESSO clients, providing thought leadership on audience strategies and campaign architecture.
Role type
Associate Director, Programmatic Media
Builds
Programmatic media campaigns (display, video, mobile) for KINESSO clients
Domain
Digital Advertising / Programmatic Media Buying
Required skills
Programmatic campaign management, DSP console management, Campaign optimization, Team leadership, Data analysis, Client servicing, Budget management, Process improvement
Preferred skills
Marketing or Advertising background, Ad serving tools experience, Tagging knowledge, Online media metrics analysis, Microsoft Office proficiency, Excel pivot tables
Technologies
DSPs, DoubleClick, Google Analytics, Google Ad Sense, Microsoft Office Suite
Responsibilities
Manage a team of programmatic professionals to ensure flawless campaign setup and execution. Oversee campaign running and optimization based on historical performance and KPIs. Communicate technical solutions to agency partners to drive client results. Identify optimization opportunities and manage campaign issues. Review and approve campaigns ensuring budget alignment and proper DSP selection. Build campaign reports within reporting dashboards. Support finance primes with ad hoc reports and insights. Recommend process improvements for team efficiency. Develop partnerships with DSP partners. Ensure team training and certifications. Present strategic brand solutions to client teams.
Seniority
Senior, hands-on IC with management responsibilities