Global Director, Programmatic
Core
Lead the global programmatic buying team to execute campaigns across video, mobile, social, display, and native channels while driving adoption of programmatic within holistic measurement plans.
Role type
Senior IC programmatic director (media buying & strategy)
Builds
Account-level programmatic roadmaps, SWOTs, QBRs, and POVs for client media investments
Domain
Digital advertising, programmatic media buying, data-driven marketing
Required skills
Programmatic buying leadership, DSP/SSP/Ad-tech operations, Data management platforms, Ad verification, Audience measurement, Media Mix Modeling, Attribution modeling, Analytical & quantitative skills
Preferred skills
Ad-serving solutions, Tag management, Media Mix Modeling, Attribution modeling
Technologies
DSPs, SSPs, Data Management Platforms, Ad verification tools, Audience measurement tools
Responsibilities
Guide and direct the programmatic buying team; Lead cross-departmental work streams with Strategy, Planning, and Analytics; Develop standard methodologies for campaign management and reporting; Partner with client and agency brand teams to drive programmatic adoption; Evaluate and identify optimal tech, data, and media partners.
Seniority
Senior, hands-on IC