Business Director, Biddable
Core
Strategic leadership for Paid Search and Paid Social (biddable media) activation, driving campaign performance and data integrity for key clients.
Role type
Senior IC business director (biddable media)
Builds
Biddable media strategies, campaign optimizations, and client growth within the WPP Open ecosystem
Domain
Digital advertising, Paid Search, Paid Social
Required skills
Paid Search strategy, Paid Social strategy, team leadership, client relationship management, campaign optimization, data analysis, cross-channel integration, commercial acumen
Preferred skills
Google Ads certification, Meta Blueprint certification, global campaign experience, thought leadership development
Technologies
Google Ads, Bing Ads, Meta Ads Manager, TikTok, Pinterest
Responsibilities
Lead and develop Biddable activation teams; develop advanced Biddable strategies for client portfolios; manage client and supplier relationships; oversee operational excellence and data integrity; drive innovation through testing and learning agendas
Seniority
Senior, hands-on IC with people management