Manager, Digital Partnerships
Core
Leading a team of Negotiators and Associates to develop and execute digital media plans from inception to completion, identifying non-traditional partnership opportunities, and maximizing communication across owned and earned media platforms.
Role type
Manager, Digital Partnerships
Builds
Integrated marketing communication plans and digital media campaigns
Domain
Digital media planning and partnerships
Deliverable
product features
Required skills
Media tools and syndicated tools, Integrated marketing communication planning, Team delegation and oversight, Campaign management/ad serving technology, Multi-channel media experience
Preferred skills
Third-party Internet marketing research, Concise oral and written communication
Technologies
Double Click DART, Atlas DMT, Media Mind, comScore Media Metrix, Nielsen NetView, @Plan, NetRatings
Responsibilities
Communicate with clients on marketplace intelligence and partnership needs, Maintain daily client contact and foster media partner relationships, Present plan recommendations and identify new opportunities, Act as a key liaison and mentor associates, Lead strategic media planning and KPI development, Manage partner negotiations and budget oversight
Seniority
Manager, team leadership