Senior Addressable Marketing Specialist
Core
Senior Programmatic Specialist leading end-to-end programmatic campaigns, creating strategic media recommendations, and optimizing performance for clients in AutoMoto, FMCG, and Pharmaceutical sectors.
Role type
Senior IC programmatic marketing specialist
Builds
Programmatic media campaigns (display, video, YouTube, CTV, audio, pDOOH) and strategic media plans
Domain
Digital advertising / Programmatic
Required skills
DV360, Adform, GMP tools (CM360, Floodlight, GA4, GTM, Looker Studio), programmatic deal management (PMP, Programmatic Guaranteed), audience targeting, bidding strategies, campaign optimization, data analysis, client presentation
Preferred skills
The Trade Desk, Amazon DSP, Xandr, CTV, audio, YouTube, DOOH, cross-channel campaigns, IAS/DoubleVerify verification tools, GMP/DV360/CM360/GA4 certifications
Technologies
DV360, Adform, CM360, Floodlight, GA4, GTM, Looker Studio, The Trade Desk, Amazon DSP, Xandr, IAS, DoubleVerify
Responsibilities
Plan, launch, and optimize programmatic campaigns across DSPs; manage budgets, pacing, and efficiency; create data-driven media and targeting recommendations; collaborate with clients on status updates and results; partner with SSPs, DSPs, publishers, and tech vendors; manage programmatic deals; mentor junior team members
Seniority
Senior, hands-on IC