Associate Director, Business Analytics
Core
Drive integrated campaign analytics, performance measurement, optimization, and insight generation for HCP and DTC media programs for a major healthcare client.
Role type
Senior IC business analytics lead (healthcare media)
Builds
Actionable analytics frameworks, dashboards, and strategic insights for healthcare media campaigns
Domain
Healthcare media, omnichannel analytics, campaign measurement
Deliverable
dashboards & analysis
Required skills
Campaign analytics, measurement planning, audience insights, optimization frameworks, client presentation, healthcare media ecosystems, omnichannel analytics, attribution methodologies, dashboard development, SQL, BI platforms
Preferred skills
Healthcare/pharma analytics, advanced analytics tools, digital optimization frameworks, healthcare data ecosystems
Responsibilities
Partner with client stakeholders to define measurement priorities and reporting needs; Lead analytics discussions on campaign performance and optimization opportunities; Develop and maintain integrated measurement plans across HCP and DTC campaigns; Translate campaign data into actionable insights and recommendations; Manage day-to-day analytics workflows and deliverables including QBR materials; Support vendor evaluations and measurement-related RFPs
Seniority
Senior, hands-on IC
