Associate Director, Business Analytics
Core
Drive integrated campaign analytics, performance measurement, optimization, and insight generation for HCP and DTC media programs for a major healthcare client.
Role type
Associate Director, Business Analytics (Client Solutions)
Builds
Actionable analytics outputs, measurement plans, dashboards, and strategic recommendations for healthcare media campaigns.
Domain
Healthcare marketing, media analytics, omnichannel measurement
Deliverable
dashboards & analysis
Required skills
Campaign analytics, measurement planning, omnichannel analytics, media optimization, client presentation, dashboard development, attribution methodologies, audience analytics, SQL, BI platforms
Preferred skills
Healthcare/pharma analytics, advanced analytics tools, digital optimization frameworks
Responsibilities
Partner with client stakeholders to define measurement priorities and reporting needs; lead discussions on campaign performance and optimization opportunities; develop and maintain integrated measurement plans across HCP and DTC campaigns; translate data into actionable insights for media investments; manage delivery of dashboards, reporting, and QBR materials; collaborate with Data Science and Audience Intelligence teams on advanced analytics initiatives.
Seniority
Senior, hands-on IC with leadership responsibilities
