Associate Director, New Business Strategy (Influencer Marketing)
Core
Senior strategic leader driving integrated social-first strategies for client growth and business expansion, focusing on influencer marketing, creator behavior, and emerging consumer signals.
Role type
Senior IC strategy director (influencer marketing)
Builds
Integrated social-first strategies, strategic frameworks, and client growth plans
Domain
Digital marketing, influencer/creator economy, social media
Required skills
Strategic planning, client partnership, RFP/proposal leadership, team management, cross-functional collaboration, data synthesis, KPI definition, innovation, presentation skills, project management
Preferred skills
AI tooling fluency, emerging social/creator tech knowledge, thought leadership
Technologies
AI tools, measurement platforms, social/creator tech
Responsibilities
Lead end-to-end senior-level strategy work for client and business growth; Architect integrated strategies across influencer, community, earned, experiential, and owned media; Present and sell strategic thinking to mid-senior and executive client stakeholders; Mentor junior strategists and manage direct reports; Drive strategic innovation and evolve team frameworks; Partner cross-functionally with Creative, Talent, Accounts, Paid Media, and Measurement teams.
Seniority
Senior, hands-on IC with management responsibilities