Associate Director, Social Strategy -NYC - American Express
Core
Develop collaborative social media plans and execute paid social campaigns for a leading healthcare client, translating strategy into actionable digital marketing outcomes.
Role type
Associate Director, Social Strategy
Builds
Paid social media campaigns and data-driven strategies for healthcare clients
Domain
Digital marketing, Social media, Healthcare
Deliverable
product features
Required skills
Social media campaign management, Paid social planning, Audience profiling, Ad platform proficiency (Facebook/Instagram/Twitter/Snapchat/LinkedIn/Pinterest), Performance reporting, Cross-functional collaboration
Preferred skills
Ad verification and brand safety tools (IAS, DoubleVerify, Moat), Emerging technology experimentation
Technologies
Facebook Ads, Instagram Ads, Twitter Ads, Snapchat Ads, LinkedIn Ads, Pinterest Ads, IAS, DoubleVerify, Moat
Responsibilities
Translate strategic platforms to social media and design paid social plans, Present plans to internal partners and client groups, Collaborate with Account/Media teams on campaign execution and optimization, Gather and distribute industry research, Manage day-to-day account maintenance with media sales partners, Ensure campaign pacing and deliver accurate performance reports
Seniority
Senior, hands-on IC