Fashion Paid Media Senior Performance Analyst
Core
Senior Performance Analyst owning execution, performance, and growth of paid advertising services for complex enterprise-level accounts.
Role type
Senior IC paid media performance analyst
Builds
Paid advertising campaigns and strategies for enterprise clients
Domain
Digital marketing / Paid media
Required skills
Search Engine Marketing (Google/Bing), Meta Ads, cross-channel strategy, attribution, incrementality, advanced measurement, campaign QA, budget pacing, project management, team mentoring, data storytelling
Preferred skills
TikTok Ads, LinkedIn Ads, Pinterest Ads, Lead Gen, B2B experience, AI tools proficiency
Technologies
Google Analytics, Google/Microsoft Office Suite, Power Circuit, Omega, Iris
Responsibilities
Lead paid advertising strategy and performance for key accounts; Serve as primary escalation point for complex accounts; Apply advanced cross-channel and technical expertise; Oversee high-quality campaign execution and QA; Ensure accurate budget pacing; Lead proactive strategy recommendations; Maintain client testing roadmaps; Mentor and elevate team talent; Collaborate on new business pitches and audits; Leverage AI technologies to optimize workflows.
Seniority
Senior, hands-on IC