SU - Head of Growth
Core
Driving incremental revenue for clients through building, optimizing, and analyzing paid search and social media campaigns.
Role type
Head of Growth (Performance Marketing)
Builds
Direct response paid search and paid social campaigns for clients
Domain
Digital marketing / Performance marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid search strategy, Paid social marketing, Google Ads, Facebook/Instagram Ads, A/B testing, Marketing analytics tools (Marin, SEMRush, Google Analytics), HubSpot, Sales operations
Preferred skills
Partnerships and Affiliate experience, Digital/Performance marketing agency experience, SA360, GA360
Technologies
Google AdWords, Bing, Facebook Ads, Google Display Network, Youtube advertising, Marin, SEMRush, Google Analytics, HubSpot
Responsibilities
Drive paid search & social strategy and day-to-day operations, Build the project roadmap for the channel, Build target audiences in Google Ads and Facebook/Instagram Ads, Initiate testing for display re-engagement and video advertising, Develop a systematic A/B split testing process, Collaborate with other channel owners to ensure consistent messaging
Seniority
Individual Contributor, Management Level
