Manager, Digital Partnerships
Core
Lead a team of Negotiators and Associates to develop and execute digital media plans from inception to completion, focusing on non-traditional partnerships and maximizing communication across owned and earned media platforms.
Role type
Manager, Digital Partnerships
Builds
Integrated marketing communication plans and digital media strategies for clients
Domain
Digital Media & Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Media channel expertise, Integrated marketing communication planning, Campaign management/ad serving technology (DoubleClick DART, Atlas DMT, Media Mind), Data and analytics usage, Budget management, Client billing process management
Preferred skills
Third-party Internet marketing research (comScore, Nielsen, @Plan, NetRatings), Team delegation and oversight, Concise oral and written communication
Technologies
DoubleClick DART, Atlas DMT, Media Mind, comScore Media Metrix, Nielsen NetView, @Plan, NetRatings
Responsibilities
Communicate marketplace intelligence and partnership needs to clients; Manage daily client contact and develop media partner relationships; Liaise with internal teams for knowledge sharing; Lead strategic media planning and partner negotiations; Delegate and oversee plan development and budget management; Provide guidance on campaign oversight and client presentations; Manage Analytics and Ad Ops relationships for reporting and optimization
Seniority
Manager, team leadership