Senior Director, Marketing – New Game Launch
Core
Lead marketing strategy for the Scrabble franchise and a new unannounced mobile title, defining go-to-market plans and driving long-term growth.
Role type
Senior Director, Product Marketing (Mobile Gaming)
Builds
Mobile games (Scrabble Go, new title) for global audiences
Domain
Mobile Gaming / Casual Games
Deliverable
product features
Required skills
Go-to-market strategy, product positioning, integrated marketing, creative strategy, performance marketing, stakeholder management, team leadership
Preferred skills
Mobile user acquisition, global campaign adaptation, scaling marketing teams
Technologies
Playgami
Responsibilities
Own marketing vision for Scrabble franchise and new title; lead global go-to-market strategy; define product positioning and messaging; develop integrated strategies across acquisition to retention; shape creative strategy; build 360 marketing campaigns; partner with product and analytics teams; champion player voice in product strategy; develop launch narratives; build community and creator programs; manage licensor relationships; lead marketing team
Seniority
Senior Director, strategic leadership with hands-on execution