Product Marketing Director
Core
Lead global product marketing strategy, brand positioning, and audience growth for Angry Birds 2, a flagship live mobile game.
Role type
Product Marketing Director (Games as a Service)
Builds
Global marketing campaigns, community engagement, and player acquisition for a mobile game.
Domain
Mobile Gaming / Games as a Service
Deliverable
product features
Required skills
Consumer marketing leadership, Games as a Service industry experience, comprehensive marketing strategy creation, App Store Optimization (ASO), social media marketing, community management, mobile game KPIs and monetization models, player psychology, partnership and brand collaboration management
Preferred skills
Strategic influence, cross-functional team leadership, PR activities
Technologies
App Store Optimization (ASO), social media platforms
Responsibilities
Define product marketing vision and brand positioning, create campaign narratives for new features and seasonal events, drive social media community growth, manage global ASO, represent player voice using data insights, lead Product Marketing, Community, and Player Support teams
Seniority
Director, strategic leadership & team management
