Senior Manager Programmatic (Mensch)
Core
Senior Programmatic Manager responsible for strategic development and operational execution of programmatic media buying activities for clients.
Role type
Senior Manager, Programmatic Media Buying
Builds
Programmatic media campaigns and strategies for client growth
Domain
Digital Media / Programmatic Advertising
Required skills
Programmatic media buying strategy, DSP management, Data analysis (Excel/PowerPoint), Client advisory, Team leadership, Cross-functional collaboration
Preferred skills
Innovation evaluation, Media KPI optimization
Technologies
DSPs, Data management platforms, Verification technologies
Responsibilities
Strategically evaluate innovations and technologies for programmatic buying, Develop and execute programmatic campaign structures across DSPs, Advise clients on programmatic buying benefits, Collaborate with internal specialists and external partners, Set programmatic standards and guidelines within the agency
Seniority
Senior, hands-on IC with team management