Marketing Executive - Content creation, digital and social media
Core
Develop and execute multi-channel lead generation campaigns and create high-impact content to support sales growth in the talent solutions industry.
Role type
Marketing Executive (Lead Generation & Content)
Builds
Marketing campaigns, content assets (blogs, case studies, whitepapers), and lead pipelines for a B2B recruitment firm.
Domain
B2B Recruitment / Talent Solutions
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
CRM proficiency (HubSpot, Salesforce), social selling tools (LinkedIn Sales Navigator), market research, campaign performance analysis, content creation, project management
Preferred skills
Experience in business-to-business environments, analytical skills for campaign optimization
Technologies
LinkedIn Sales Navigator, HubSpot, Salesforce
Responsibilities
Develop and execute multi-channel lead generation campaigns (email, social media, events); Leverage tools to identify and nurture high-quality leads; Collaborate on content creation including blogs, case studies, and whitepapers; Conduct market research to target decision-makers; Maintain CRM lead data integrity and produce performance reports; Align marketing initiatives with sales goals; Support webinars and events from promotion to post-event engagement
Seniority
Individual Contributor
