Group Director, Audience Analytics
Core
Strategic leadership role shaping and driving audience work for a major B2B technology client, developing data-driven audience visions and actionable plans.
Role type
Senior IC strategy-level audience analytics director
Builds
B2B addressable account strategies, audience playbooks, and client POVs for a technology client
Domain
B2B marketing, audience analytics, account-based marketing
Deliverable
product features
Required skills
B2B addressable account strategy, account segmentation, persona development, data management platforms (DMPs), customer data platforms (CDPs), B2B intent data platforms, marketing technology solutions, AI and automation tools, team leadership, client management, B2B technology sales cycles
Preferred skills
Advanced analytics and strategic market research knowledge, familiarity with Omnicom's Omni platform, experience with B2B data partners (Bombora, Dun & Bradstreet, LinkedIn), managing across multiple markets
Technologies
DMPs, CDPs, B2B intent data platforms, Omnicom's Omni platform, Bombora, Dun & Bradstreet, LinkedIn
Responsibilities
Lead development of comprehensive audience strategies and addressable frameworks; Identify and champion innovative approaches to audience targeting and segmentation; Create compelling audience narratives and presentations; Oversee onboarding and integration of first-party and B2B intent data; Coordinate with global market teams and local data partners; Lead audience professionals and foster a high-performance environment; Serve as a strategic partner to senior-level client stakeholders; Collaborate with internal strategy, media planning, and activation teams; Stay current with trends in B2B audience strategy and emerging AI applications
Seniority
Senior, hands-on IC with strategic leadership