CPG Marketing Account Director
Core
Own a portfolio of 4-6 CPG accounts (beauty, personal care, wellness, food & beverage) to diagnose growth constraints and formulate unified, data-backed strategies across DTC, retail, and Amazon channels.
Role type
Senior CPG Marketing Account Director
Builds
Unified growth strategies and client retention/expansion plans for CPG brands
Domain
Consumer Packaged Goods (CPG) Marketing
Deliverable
client delivery
Required skills
CPG marketing strategy, DTC and retail channel management, Amazon marketplace strategy, MMM and incrementality testing, upper-funnel channel strategy, team coaching, senior client relationship management
Preferred skills
Experience with beauty/personal care/wellness brands, fluency in creative-heavy account management
Technologies
Power Digital's Nova ecosystem, Iris intelligence layer, Pulse, Power Circuit
Responsibilities
Run quarterly Power Circuit reviews to diagnose growth constraints; consult on channel mix across DTC, Amazon, and retail; coordinate paid, SEO, content, influencer, and creative teams; manage retention and expansion to grow MRR; coach analysts and specialists; build multi-threaded client relationships
Seniority
Senior, hands-on IC with management responsibilities