Manager, Marketplace and Partnerships
Core
Lead and optimize digital media investments across key clients within the WPP Media network, driving investment excellence and measurable business outcomes.
Role type
Manager, Digital Media Buying and Investment
Builds
Integrated and efficient media strategies for clients across Google, Meta, Programmatic, OTT, YouTube, and E-commerce platforms
Domain
Digital advertising and media buying
Required skills
Digital media buying strategy, Partner negotiations, Media efficiency management, Cross-platform optimization, Budget management, Post-buy analysis, Team leadership, Market intelligence, Compliance adherence
Preferred skills
Experience within WPP ecosystem (WPP Media, Mindshare, Wavemaker, EssenceMediacom, or Nexus)
Technologies
DV360, CM360, Google Ads, Meta Ads Manager, Analytics tools
Responsibilities
Lead digital media buying and investment strategy across platforms; Drive commercial negotiations with publishers and ad-tech partners; Collaborate with planning and analytics teams to execute media strategies; Deliver on investment KPIs and audit readiness; Oversee budget management and post-buy analysis; Partner with trading teams to identify innovations; Lead a team of digital buyers; Provide market intelligence for new business pitches; Ensure adherence to governance frameworks
Seniority
Manager, hands-on IC