Director, Growth Analytics
Core
Strategic Director driving advanced marketing analytics, measurement strategy, and data-informed decision-making for integrated paid media campaigns.
Role type
Director, Business Analytics (Marketing & Media Measurement)
Builds
Marketing measurement strategies, analytic roadmaps, cross-channel performance frameworks, and holistic business performance reporting.
Domain
Digital Marketing, Media Analytics, Ad Tech
Deliverable
dashboards & analysis
Required skills
Marketing analytics strategy, media measurement methodologies, client partnership, team leadership, operational management, cross-channel performance analysis, storytelling, project management, statistical analysis, data visualization design
Preferred skills
Advanced degree in quantitative discipline, experience with data clean rooms, predictive modeling concepts, SQL, Python/R
Technologies
Google Campaign Manager, CM360, Google Analytics, Adobe Analytics, DV360, TradeDesk, Amazon DSP, Meta, TikTok, Snapchat, Pinterest, Reddit, Ads Data Hub, Amazon Marketing Cloud, Snowflake, Tableau, Excel, PowerPoint
Responsibilities
Lead development of marketing measurement strategies and analytic roadmaps; Partner with clients to deliver actionable insights and strategic recommendations; Translate complex analytical findings into clear business implications; Design and oversee advanced measurement approaches including attribution and forecasting; Oversee delivery of business performance reporting and dashboards; Lead, mentor, and develop a high-performing analytics team.
Seniority
Director, strategic leadership with hands-on problem solving
