Senior Associate, Commerce
Core
Develop, plan, buy, execute, and measure media plans for shopper/commerce media clients, focusing on retail media networks, programmatic media, and in-store/digital channels to drive product sales.
Role type
Senior Associate, Commerce Media Planning & Buying
Builds
Omnichannel commerce media programs for retail and consumer brands
Domain
Performance Marketing / Retail Media / E-commerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Media channel knowledge (display, OLV, STV, in-store, OOH), Retail Media Network (RMN) platform proficiency, DSP interface functionality, RFP and negotiation, Audience targeting, Budget allocation, Campaign optimization, Vendor management, Media planning (tactics, audiences, flighting, KPIs), Billing and invoicing, Data analysis and reporting, Creative asset coordination, Trafficking and ad-serving management
Preferred skills
Agency or Commerce media experience, Familiarity with major retailers (Amazon, Walmart) and supporting tech (Roundel, Pacvue, Criteo, TTD), Mentorship of Associates
Technologies
Amazon Ads, Walmart Connect, Roundel, Pacvue, Skai, Criteo, TTD, DSPs, MediaTools, Prisma
Responsibilities
Lead RFP and negotiation for managed service campaigns; Build detailed media plans inclusive of tactics and KPIs; Execute buying process and steward media programs; Monitor campaign performance and pacing; Analyze data and report insights to drive long-term actions; Manage vendor communications and client reporting; Mentor Associates and share industry knowledge.
Seniority
Mid-level (1-3 years), hands-on IC with mentorship duties