Marketing Events Lead, Enterprise
Core
Own the development and execution of enterprise-focused events to accelerate pipeline, deepen customer relationships, and elevate brand presence with key enterprise audiences.
Role type
Senior Enterprise Events Lead
Builds
High-impact event experiences including major industry conferences, hosted summits, and partner activations
Domain
B2B Technology / AI
Deliverable
product features
Required skills
Enterprise event strategy, team management, account-based marketing (ABM), budget management, vendor negotiation, data analytics, project management, cross-functional collaboration
Preferred skills
Event technology platforms (Splash, Cvent), building events functions from early stage, strong industry network, ABM ecosystem knowledge
Technologies
Splash, Cvent
Responsibilities
Lead development and execution of enterprise events aligned to pipeline and brand objectives; Manage a team of full-time and contracted employees; Conceptualize and produce hosted events like executive roundtables and customer summits; Collaborate with Sales and Partnerships to optimize meeting programs and on-site engagement; Partner with Creative Studio on experience design; Manage end-to-end logistics including vendors, budgets, and staffing; Develop pre/post-event communications and training; Establish and track event KPIs for ROI; Build scalable event processes and playbooks; Manage relationships with external agencies and venues; Travel on-site for hands-on logistics management.
Seniority
Senior, hands-on IC with team leadership