DTC Performance Marketing Specialist
Core
DTC Performance Marketing Specialist scaling paid acquisition for a global portfolio of physical-product ecommerce brands, primarily via Meta.
Role type
Senior hands-on DTC performance marketing specialist
Builds
Paid media campaigns, creative testing systems, and AI-assisted workflows for physical-product brands
Domain
Ecommerce / DTC / Physical Products
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Meta Ads management, DTC paid media strategy, contribution margin analysis, creative performance optimization, AI workflow automation, multi-market scaling, budget allocation, funnel diagnostics
Preferred skills
Shopify, Google Ads, TikTok Ads, Pinterest Ads, CRO, attribution modeling, consumer product category experience
Technologies
Meta Ads Manager, Google Ads, TikTok, YouTube, Pinterest, AI tools
Responsibilities
Own paid-growth strategy and hands-on Meta execution across multiple DTC brands; Allocate and scale budget based on contribution margin, MER, CAC/CPA, and stock constraints; Build disciplined testing systems across campaigns, audiences, and creative; Diagnose creative fatigue and funnel friction; Adapt budgets and creative strategy to local markets; Build AI-assisted workflows for analysis and decision-making; Create concise reporting with clear recommendations (Scale, Fix, Hold, Cut)
Seniority
Senior, hands-on IC
