Communications Specialist
Core
Planowanie i koordynacja kampanii mediowych 360° (digital, TV, offline non-TV) dla klientów performance i 360°, tworzenie planów mediowych, rekomendacji i analiz opartych na celach biznesowych, KPI oraz danych rynkowych.
Role type
Media Planner & Buyer (digital first)
Builds
Media plans, campaign recommendations, and post-buy analysis for performance and 360° media clients
Domain
Media planning and buying (digital, TV, OOH, radio, print, cinema)
Required skills
Media planning (360°/all media), digital media channels expertise, data analysis, budget management, client communication, campaign monitoring, media mix optimization
Preferred skills
Experience with Gemius Mediapanel, Google Analytics, AdReport, AGB, Kantar, TGI
Technologies
Gemius Mediapanel, Google Analytics, AdReport, Excel, PowerPoint
Responsibilities
Create media plans and recommendations based on business goals, KPIs, and market data; Coordinate 360° campaigns across digital, TV, and offline channels; Evaluate and compare media offers for efficiency and cost; Monitor campaigns and generate post-buy reports with optimization recommendations; Analyze market trends and competitor activities; Collaborate with clients, media suppliers, and agency teams
Seniority
Mid-level, hands-on IC