Product Marketing Specialist
Core
Drive positioning, promotion, and success of the company's product portfolio through launches, reseller engagement, and sales enablement.
Role type
Product Marketing Specialist
Builds
Product launches, reseller marketing programs, sales enablement tools, and technical content
Domain
B2B industrial/technical compliance and pollution prevention
Deliverable
product features
Required skills
Product positioning, portfolio management, launch coordination, pricing strategy, content creation, sales enablement, reseller engagement, technical accuracy, agency management
Preferred skills
Tertiary qualification in Marketing/Business/Communications, Adobe Suite/Canva proficiency
Responsibilities
Coordinate product launches and pricing updates, develop educational content and training materials, lead reseller engagement initiatives, maintain accurate product databases and technical specifications
Seniority
Junior to Mid-level, hands-on IC