Sr. Marketing Data Specialist
Core
Sr. Marketing Data Specialist driving data-centric segmentation strategies and campaign performance for Esri's market position.
Role type
Senior IC marketing data specialist (segmentation & analytics)
Builds
Marketing campaigns, customer segments, and data-driven insights for Esri's global customer base
Domain
B2B SaaS / GIS technology / Marketing Analytics
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
SQL query development, statistical analysis, data visualization, marketing automation platform management, Excel (VBA/Macros), data governance, market segmentation strategy
Preferred skills
Marketo expertise, Master's degree in data science or marketing
Technologies
Marketo, Pardot, Adobe Experience Cloud (AAM, AA), Power BI, SQL, Excel
Responsibilities
Partner with Market Intelligence to assess market opportunities using data-driven methodologies; Identify and build reusable customer segments based on intent and engagement; Execute data enrichment to broaden key markets and roles; Monitor campaign performance and recommend optimizations; Streamline data collection and analysis processes; Mentor team members on data practices
Seniority
Senior, hands-on IC