Analytics Lead
Core
Senior analytics partner shaping data-driven measurement frameworks and ROI strategies for social-first and commerce-driven growth.
Role type
Senior IC Analytics Lead (Marketing & Media)
Builds
Scalable measurement frameworks, predictive revenue models, and automated reporting systems for client strategy.
Domain
Digital Marketing, Media Buying, Retail Media, eCommerce
Deliverable
Dashboards & analysis
Required skills
Market Mix Modeling, Incrementality Testing, Multi-touch Attribution, Python, SQL, Google Cloud Platform, BigQuery, Snowflake, Brand Lift Studies, Regression Analysis
Preferred skills
Social listening, Digital analytics, Influencer effectiveness modeling
Responsibilities
Translate business objectives into scalable measurement frameworks; Act as trusted advisor to executive leadership on marketing and digital investment decisions; Own end-to-end measurement strategy across paid media, influencer, social, and retail media; Forecast and quantify incremental revenue and retail lift using predictive models; Design and operationalize advanced ROI frameworks; Build scalable systems to evaluate influencer effectiveness and content performance; Lead, mentor, and scale a high-performing analytics team; Oversee development of scalable data infrastructure including databases and automated reporting workflows.
