Director, Business Intelligence
Core
Lead enterprise-wide analytics strategy and build a high-performing team delivering actionable insights for sales forecasting, retail performance, and campaign optimization.
Role type
Director, Business Intelligence
Builds
Scalable measurement systems, predictive models, and data infrastructure for social-first marketing performance.
Domain
Digital Marketing / Media Buying / Retail Analytics
Deliverable
dashboards & analysis
Required skills
Strategic analytics leadership, predictive modeling, ROI framework design, cross-functional stakeholder management, team building and mentorship, data pipeline architecture, executive storytelling
Preferred skills
Experience in agency environments, advanced research methodologies (brand lift, MMM), emerging consumer trend identification
Technologies
Python, SQL, Google Cloud Platform, BigQuery, Snowflake, Sigma
Responsibilities
Translate client objectives into scalable measurement frameworks; Shape marketing and retail investment decisions through data-driven insights; Synthesize data into narratives informing brand positioning and channel strategy; Own end-to-end measurement strategy across paid media, influencer, and retail media; Forecast incremental revenue and retail lift using predictive models; Design and operationalize robust ROI frameworks; Build scalable measurement systems for influencer and content performance; Identify emerging consumer trends to inform brand strategy; Build, lead, and mentor a high-performing analytics team; Design and oversee scalable data collection and reporting infrastructure
Seniority
Director, strategic leadership & team management