Analytics Lead
Core
Lead analytics strategy and measurement frameworks to drive client and internal business outcomes through data-driven insights.
Role type
Senior Analytics Lead (Strategy & Leadership)
Builds
Scalable measurement frameworks, predictive revenue models, and executive reporting systems
Domain
Digital Marketing, Media Buying, and E-commerce Analytics
Deliverable
dashboards & analysis
Required skills
Marketing analytics, ROI modeling, Incrementality testing, Market Mix Modeling, Python, SQL, Data infrastructure design, Executive storytelling
Preferred skills
Brand lift studies, Social listening, Influencer effectiveness analysis, Multi-touch attribution
Technologies
Python, SQL, Google Cloud Platform, BigQuery, Snowflake, Sigma
Responsibilities
Translate business objectives into scalable measurement frameworks; Act as trusted advisor to executive leadership on marketing and digital investment decisions; Own end-to-end measurement strategy across paid media, influencer, social, and retail media; Forecast incremental revenue and retail lift using predictive models; Design and operationalize advanced ROI frameworks; Build scalable systems to evaluate influencer effectiveness and content performance; Lead, mentor, and scale a high-performing analytics team; Oversee development of scalable data infrastructure including databases and automated reporting workflows.
