Marketing Manager
Core
Execute the full lifecycle of B2B marketing strategy to raise company profile and support growth by managing digital channels, content creation, and performance reporting.
Role type
B2B Marketing Manager
Builds
Marketing strategy, thought leadership content, case studies, newsletters, and paid media campaigns for a professional services firm.
Domain
B2B Marketing / Professional Services
Deliverable
product features
Required skills
B2B marketing strategy, content creation and copywriting, SEO audit and optimization, email marketing management, Google Analytics reporting, paid media management (LinkedIn, Google Ads), project coordination
Preferred skills
AI tools for research and content creation, experience with Campaign Monitor
Technologies
Campaign Monitor, Google Analytics, LinkedIn Ads, Google Ads
Responsibilities
Manage bi-weekly marketing calendar updates; lead production and deployment of thought leadership content; manage monthly email newsletter development and distribution; coordinate production of project case studies; conduct quarterly SEO audits; track paid media campaign performance; coordinate PR outreach and media opportunities
Seniority
Mid-Senior, hands-on IC