Associate Director, Paid Search
Core
Lead paid search strategies and team development for client accounts, translating briefs into multi-channel search plans and driving performance through rigorous data analysis.
Role type
Senior IC paid search strategist with management responsibilities
Builds
Scalable search marketing strategies and client account growth
Domain
Performance marketing / Search advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads, Bing Ads, Marin, Kenshoo, SA360, multi-touch attribution analysis, budget allocation, strategic planning, team leadership, presentation skills, advanced Excel
Preferred skills
Substantial managerial experience
Technologies
Google Ads, Bing Ads, Marin, Kenshoo, SA360, Microsoft Excel, Nielsen, IRI
Responsibilities
Liaise between search and cross-functional teams to develop multi-channel strategies; manage direct reports and drive team development; establish account goals and objectives; translate briefs into executable search strategies; lead tests and learns for scalability; evaluate search strategies for competitive advantage; analyze multi-touch attribution reports; manage search planning budgets.
Seniority
Senior, hands-on IC with management duties