Business Director - (F/H) - CDI
Core
Senior media business leader driving category strategy and media investment allocation for Nestlé's coffee portfolio across the ZEUR (Europe) region.
Role type
Senior IC business director (media strategy)
Builds
Category media strategies and investment plans for Nestlé
Domain
FMCG (Consumer Packaged Goods) / Media & Marketing
Required skills
Multi-market coordination, strategic media planning, high-level client management, data-driven insights, PGC landscape knowledge, regional market expertise, storytelling
Preferred skills
Advanced technology trends, Retail Digital Media, Search, Programmatic
Technologies
Search, Programmatic, Retail Digital Media
Responsibilities
Develop and implement media investment allocation strategies across category portfolios, markets, and brands; Provide strategic media and market guidance for the ZEUR coffee markets; Act as a key facilitator for integrating category strategy into local media plans; Design QBRs and top-to-top sessions to review strategic performance and future plans; Establish strategic communication principles and guidelines for local adaptation; Provide regular updates on media landscape evolution and category spending forecasts; Support planning and recommendation of media investments and key campaigns across markets.
Seniority
Senior, hands-on IC
